 | Taking Marketing from Hateful to Grateful: Where social, search, and sanity collide.
Marketing in today’s digital world can feel overwhelming. Between juggling social media, search engine results, and website performance, it’s easy to feel like you “hate everything online” even while knowing you need it to grow your business. This workshop is designed to transform marketing stress into strategy, guiding you from confusion to confidence while appreciating the value of your digital efforts. Join us on Friday, October 31st, 9:00am-10:30am at CFC Properties Fountain Square Ballroom!
If you’ve already covered the basics of Marketing 101 and are ready to explore more, this session is for you. Together, we’ll explore how your customers’ Google searches don’t just end with a click—they create a journey that connects your business across social platforms, your website, and beyond. By learning how search behavior ties into your broader marketing efforts, you’ll be better equipped to meet your audience where they are, speak their language, and guide them toward choosing you over the competition.
By the end of the workshop, you’ll walk away with actionable insights you can put into practice right away—and maybe even a new appreciation for the way search and social can work together. After all, marketing doesn’t have to feel hateful. With the right tools and perspective, it can be something you’re truly grateful for.
Speaker: Andrew Lambert, President of Lambert Consulting, LLC
Andrew Lambert is the founder of Lambert Consulting, a Bloomington-based marketing firm that has helped small businesses, nonprofits, and political campaigns grow their presence both online and offline for over 15 years. Known for breaking down complicated marketing ideas into plain English, Andrew specializes in helping business owners feel confident using social media and digital tools — no matter their age or experience level. When he’s not helping brands grow, you’ll find him behind the mic as the host of the Mind Yo’ Business podcast.
This is a Chamber member educational opportunity. You are eligible to participate in this educational opportunity because of your relationship with The Greater Bloomington Chamber of Commerce. This is part of the Chamber’s educational outreach program, "Member to Member: Educational Program," where members can share their knowledge and resources to support fellow Chamber members. To learn more about submitting an educational opportunity, contact the Chamber at 812.336.6381.
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